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How to Make Money with Google
There is no denying that Google is King of the Internet. From Google’s email program to the most popular search engine, it is part of every corner of the Internet. If you have ever wanted to work from home using the Internet, Google is the place to start. Using their unique AdSense program, you can make money online. Google created the AdSense program with the idea that it would be a program that benefits both webmasters and business people alike. An impressive number of people have become involved with the AdSense program.
What is Google AdSense?
When a webmaster signs up for the Google AdSense program, you’re going to be dealing with pay-per-click advertising. The way the Google AdSense program works is remarkably simple. Google places an ad on a website; whenever someone clicks on the ad the webmaster earns a small commission.
As an advertiser that’s taking advantage of the program you’re going to have your ads scattered all over the internet. Whenever someone clicks on the ad, Google charges you a small fee which goes to the master of the website that the clicked was posted on. Hopefully, the click will lead to a sale.
How Webmasters can Earn Money from Google
Google wants to make things as easy as they possible can for webmasters, so they created three different options webmasters can choose form.
1. Do you have website that’s dense with content? If so, you’re going to take advantage of the Google AdSense for Content program. When you sign up for this option, Google will supply you with ads that you can blend directly into your written content. You will have to decide if you think your visitors will be more responsive to text ads or ads that feature nice images. You’ll also get to choose from full ads or a simple link your visitors can click. When you decide to take advantage of the Google AdSense for Content program, you’ll be allowed to use three ad units plus a link unit, per website page.
2. The second choice you need to consider will be allowing Google to place a search box onto your website. This program’s called the Google AdSense for Search. When someone uses this search box, they’ll be exposed to different pay-per-click ads that have been placed on your website. Not only does the Google AdSense for Search help you generate some additional income, but it also makes your website a bit easier to navigate.
3. If you’re not entirely comfortable with the idea of plastering Google ads all over your website, you might want to check out the Google Referrals program. The Google Referrals program does exactly what the name implies. Google will help you by placing a code on your website that will encourage your visitors to learn more about Google programs. The great thing about this program is that when the person you’ve referred decides that they want to participate in the AdSense program and manages to earn a $100, Google will give you a $100 for referring them. It’s a pretty good source of passive income.
How Businesses can get involved with AdSense
When it comes to advertising, things don’t get any simpler than AdSense. Signing up’s the first step and will be very quick and self-explanatory.
After getting your business registered, you’ll have to start putting together your ads. When doing this you’re going to want to use the same keywords you used for your search engine optimization. By the time you getting involved with the AdSense program you should have a pretty good idea about which of the keywords seem to garner the best results. You’ll want to take the top five or so and use these to develop the advertisements you’re going to use for your AdSense ads.
Don’t think that you will be able to get away with only using one or two keywords, you won’t. To get results from the program, you’re going to want to create multiple ads and use multiple keyword phrases.
Google’s going to use your keywords and try to match your ads with the appropriate websites where your advertisements will be the most useful.
Is AdSense Too Good to Be True?
The very simplicity of the AdSense program tends to make many webmasters suspicious. It’s the kind of program that sounds too good to be true. If you’re like most people, you probably have some serious doubts about whether or not you can actually make money simply by becoming involved with the AdSense program.
As someone who has worked extensively with the Google AdSense program, I’ll be the first to tell you that making money from the AdSense program will provide you to put forth some work.
Where the AdSense program tends to fall down is that Google spent way to much time promoting it as a reliable source of passive income and telling webmasters that they would make all kinds of money in exchange for letting Google use a very small portion of their website. The approach has come back to bite Google.
You can make money from the Google AdSense program, but to do so, there are some things you need to be aware of.
If you’re a business owner who’s hoping to use the AdSense program to boost sales, there are a few things you should know. In the past, pay-per-click advertisements tended to lead to an increase in sales. Things have changed. Today the pay-per-click ads seldom lean to direct sales, but they have been very useful for creating brand recognition.
Problems Known to Plaque Webmasters
Another issue that’s prevented a large number of webmasters who participated in the AdSense program from making the money they hoped for was failing to read through the policy Google AdSense policy. Since the webmasters didn’t bother reading the policy, they inadvertently violated some of the rules, and were penalized. In order to earn any revenue from the AdSense program, participating members have to comply with both the Google AdSense policy and the webmaster policy.
Any webmasters who has even the vaguest notion of becoming involved with AdSense program needs to read through both of these policies before you go any further.
You Need Plenty of Traffic
You’re not going to make any money from the AdSense program if you don’t have a popular websites. You need to do everything in your power to attract as much traffic to your website as you possibly can. The Google AdSense program will not help you with your internet marketing; you must handle that on your own.
If you haven’t already taken steps to attract as much traffic to your website as possible, you need to start doing so now. You need to start implementing multiple search engine optimization techniques and doing all you can to boost your search engine ranking.
Not only will working on improving your search engine optimization techniques provide a much needed boost to the amount of traffic that you receive, by filling the pages of your website with interesting and popular content you’ll find that Google will be quick to place the most lucrative ads on your site.
Create an Attractive Website
Consumers have caught onto pay-per-click advertising. These days they’re not nearly as quick to click the ads as they used to be. Google supplies the ads, but you’re going to be responsible for convincing visitors to your website that they should click them. Take a look at the ads Google wants you to use, and the overall appearance and tweak your web design until the ads seem to be a part of the content. The more naturally you’ve blended the ads into your website, the more clicks they’ll generate and the more money you’ll make.
Don’t think that blending the ads into your content will make it difficult for your visitors to find them. It won’t. Two things can happen when you try to make the AdSense ads stand out. An increasing number of consumers have developed something called “ad blindness”, they’ve become so used to ads they simply don’t see them. Ad blindness is bad enough, but some people will be so put off by an ad that webmasters have tried to make stand out that they’ll stop visiting your website. These days, subtly will be the key to making money.
Details about How Businesses should Design Their Advertisements
Don’t overlook the design of your website. Google has search tool that you can use to help with the creation of your ads. You need to take advantage of this option, so that you maintain control of how your keywords will displayed in the advertisements. Google gives you four options. You can choose from:
1. Broad Match which matches you up with the words you’ve selected, no matter what order the words happen to be arranged when the looker types them into the search box.
2. Phrase Match advertisements have been set up so that if the phrase has been used and will continue to work, even when additional words have been mixed into the phrase.
3. Exact Match is the least popular of the options. With and exact match, the only way the advertisement will be found is when the exact keywords phrase has been used.
4. Negative Match ads need to be a choice that you need to include in your advertisements. The negative match feature matches allow you to select the words that you don’t want connected to the advertisement.
Once you’ve created the advertisements and Google’s posted them on websites, you’ll want to carefully track the process. Not only do you need to track the progress of each type of ads, you’ll also want to know how much money you’ve invested into the program and measure that against sales.
The Look Businesses Should Seek
Don’t fall into the habit of thinking that the ads you create need to be big and flashy. They don’t. In fact research indicates that some of the most successful advertisements tend to be text ads that appear on the right side of the computer screen. These, even more than banner ads, will be the most effective.
Helping Webmasters Cope with Competition
One of the complaints webmasters have with regards to the AdSense program is the placement of competitor’s ads on their website. This happens because Google uses you’re web content to decide which ads will be suitable, since the content on your website matches the information in your competitors pay-per-click advertising, Google’s formula matches the ads to your website, not realizing that you’re in direct completion with the advertiser. You need to take advantage of the way that Google provides with 200 URLs that you can ban from advertising on your website. As soon as you see the ad for a company that’s competing against you, you should make arrangements to have them blocked.
If you’ve reached you quota of blocked URL’s you need to make sure the competitive advertisement have been placed on the webpages you have that don’t attract much traffic.
Google’s very consistent when it comes to payments; it’s one of the perks of working with the company. The way Google has set up the program, you can expect to get paid each time ads on your website generate $100 worth of clicks. Keep in mind that if Google finds out that you’ve violated the Google AdSense policy, they’ll cancel your AdSense account and any money that you would have made will reverts back to Google, you won’t see any of it. Keep in mind that the only time Google really looks to see if you’re following the policy will be when your account draws close to the $100 that the company will have to pay out.
If you like the idea of Google’s AdSense program, but don’t know how you feel about the idea of working with Google, both MSN and Yahoo do have pay-per-click programs that appear to be just as good as AdSense, but when you really check out the program, you’re going to discover that both Yahoo and MSN have a few kinks that need to be worked out. The biggest problem with both Yahoo and MSN’s pay-per-click programs stems from the lack of advertisers willing to work with the search engine companies. You’ll have to work twice as hard and still won’t experience the same earning potential you would have with AdSense. Advertisers simply prefer the AdSense program over all others.