Starting a Craft Business Right in Your Home
Home Based Craft Business
Finding the right balance between work and home can be demanding. This push and pull is most often felt by working moms who find there is never enough hours in the day to devote to both a career and a family. For this reason, many moms have given up full-time work to start their own at-home business. They find something they are good at and enjoy doing and use it as the basis for their business. One successful business that many women have had success with is making home-based crafts.
Have a Plan
Every business needs a plan — even when starting a craft business. As basic as this may sound…. you need to decide if you are going to make jewelry, scrapbooks, miniature dolls, pillows or wall hangings. Whatever it is you can do, and do well, is your product (make sure this is something you enjoy doing too). Once you make a decision, you need to figure out your production costs so you can then calculate how much to sell your creations. If it costs you $10 in material to make one miniature doll, you want to mark it up enough so that you can get a decent return on your investment. However, do not mark it up out of the realm of reality. Not too many people are going to pay $30 for a miniature doll. See what other people or stores charge for similar items and work from there.
You may feel like your craft is unique and something everyone wants. But others may not think the same. Consider showing your product around to friends and family, coworkers and acquaintances and see if it generates interest. If family and friends will not make the investment, then it may be safe to say that strangers might not either. There is a reason manufacturers test their products before they go on sale to the masses. You do not want to spend your money making something that no one wants.
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Marketing Your Craft Product
You have a product, you made a few dozen of them and now you want to sell them. How do you get the word out to potential customers that you have this great item and your new home-based craft business? The Internet and social media have made it easy to market a business. Set up a Facebook page and/or a website showcasing your craft. There are many resources available that can show you how to set up basic websites for very little money. If you know someone who is well versed in setting up this type of thing, enlist their help.
Do not rely solely on technology for marketing. Many towns, schools and religious institutions hold craft shows, flea markets and fairs where vendors can sell their products. Make sure you set up shop at these types of events. It is a great way to get people to see your craft and purchase it on sight. Hand out business cards with your home based craft business information on how they can order more of your creations in the future.
Do This for Love, Not Money
Do not go into this thinking you will be making millions. Be sure you really love what you are doing or else there will be little enjoyment in doing it at all. You will have good weeks and bad in terms of sales and if you do not have the love of what you are doing, those bad weeks may be a lot more difficult to get through.
I have a good friend that decided to sell candles from home. She made the candles herself and loved every minute of it. Though the business never took ok, she enjoyed the time and skills she learned. Now she’s a rep for a direct sales candle company and is actually making an actual income.
Below are some helpful guides:
How To Be Successful At Your Craft Business
-Learn Tips And Tricks For Getting Your Craft Business On The Road For Success. 20 Years Of Experience With Shows, Booth Design, Photography, Accounting, Etc. When To Spend Money And When To Do It Yourself. Suitable For Jewelry, Floral, Stuffed Toys, Etc.
Crafts To Make And Sell
– Learn Which Crafts To Make That Sell Best. Discover How To Find More Customers Who Want To Buy The Crafts You Already Make. Includes Lists And Patterns Of Crafts That Sell. Learn New Ways To Promote Any Craft Item.
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Last Updated on December 20, 2018 by Kelly L. This post may contain affiliate links. Regardless, I only recommend sites I’ve researched and/or used and trust.