Home Based Business Publicity

How to Get Publicity for Your Home Based Business

Have you heard they saying, “Marketing is what you pay for and publicity is what you pray for”?

It’s true, there is a lot of mystery around the idea of getting publicity. But you don’t need to cross your fingers that people will suddenly start talking about you and your business, or that you’ll magically show up in the newspaper someday. You can actually take simple steps to start building a buzz about your business, all on your own.

But first of all, what’s the big deal about publicity?

Here’s the thing… When people see an ad for your business, they know it’s a paid ad and that you chose for it to be there and decided what it would say. There’s a good chance they won’t pay as much attention to it because they’re not sure they can trust what you’re saying about yourself.

When people start talking and writing and blogging about you, just because they want to, that’s a whole different story. It means you’re doing something interesting that they think is worth talking about it.

When other people start talking about your business because they want to, all of a sudden everyone else starts to pay attention. How exciting is that!

So, now that you know why publicity is so important, you’re probably wondering how you can get free publicity for your home business.

One way is to do something that other people, especially those that you want to buy your product or service, will find interesting and helpful. You could hold a free workshop or give a free teleseminar. Just be sure that it’s somehow related to your business. Then write a press release about what you’re doing, and how it will help people. Send it to your local paper. They might give you a call for an interview, or publish the details of your event so others can learn about it too. Either way, your name and your business could be in your local newspaper.

If you’re planning a free event, see if your community publishes listings of free community events. This could be another way to get your business in a local paper, or even on a television or radio station.

One way of getting publicity that many people don’t think of is by announcing your free event in your email signature. How many people do you email each day? That’s an easy way to let them know about what you’re up to. If they think your event can help someone they know, they’ll help you spread the word by telling everyone they email or talk to throughout the day too!

All of a sudden, you can have people all over the place talking about how your business is helping them solve their problems and do things better. You don’t have to pay for it, but you don’t have to just wait for it to happen either.

 

Tagged as: Home Based Business Publicity