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Solo Ads in Ezines Are Affordable Marketing Options
I can remember back in 2000, when many critics said the day of ezine and newsletter advertising are over (just as banner advertising was supposed to be non-existent today as well!)
I’ve used solo ads for YEARS to promote and market my own websites, newsletters and affiliate programs. Having 14,000+ subscribers to my own newsletter, and offering solo ads – I can also tell you — they are still alive and well as a form of advertising to your target market.
Solo ad advertisers love the results and the exclusive exposure. Getting that time in the spotlight allows an advertiser to either be brief or complex in sharing their service or product. Solo ads also all for targeting your demographic. My readers are 90% women and 77% parents. And almost 92% of my visitors are looking for work at home opportunities and ways to work online. So, if an advertiser is trying to reach women, typically parents that are looking for work at home – then voila, they have a captivated audience of 14,000+ all to themselves.
Solo ads over so much flexibility. Some allow images as well. However, in my experience, the more complex your solo ads are – the more chance you have of getting caught! By “caught”, I mean spam filters. Though spam filters are a blessing for all of us, they tend to eat whatever they want. And many third party email hosts like MadMiMi (which I personally use and love), MailChimp and Aweber are very strict about what types of emails you send out and too many bounces and emails marked as spam, you’ll be dropped as a client. So on the part of the advertiser and the one offering the ads, you have to be strict and careful about ad copy.
Keeping your solo ads simple has always worked best for me. And keeping your content fairly short will evoke more interest from your audience, and make them click. If you send a solo ad the size of the book with a link – your book probably won’t get read, and your link will certainly go un-clicked!
There are many ezines, newsletters, blog updates, rss feeds out there these days — dare I say millions. Find ones that target your market, and inquire about solo ads or newsletter advertising (the next best thing!)
Most solo ads I’ve ran in the past have been affordable. However, over there years there is more risk for those with subscribers and therefore with risk, prices have increased. I myself have raised the cost of solo ads simply because I value my subscribers, I do not want them spammed or constantly emailed ads.
1. As a newsletter subscriber, I understand receiving ads is part of the deal. Especially with a free newsletter, because it’s how the newsletter stays free to it’s subscribers. But I certainly do NOT want to receive ad after ad several times each day.
2. As an advertiser – you do not want to run solo ads on lists where people are bombarded daily. This will make them delete happy and your solo ads may never get read! YIKES! Can you hear your marketing dollars going down the toilet.
Be sure to ask questions before advertising if you have them. This keeps the communication lines open between you and the company your advertising with. If you get good results and ROI (return on investment), your good relationship will make it easier for the next solo ad you run.
FAQ on MoneyMakingMommy Solo Ads
1) How often our solo ads sent out?
A: Rarely. At most 4 times a month.
2) Is your list growing? How many subscribers are coming on each month?
A: I average about 75-100 new subs a week. We can lose anywhere from 2-3 per week as well. Due to bad email addresses, bouncing etc. I scrub my list weekly to keep it as responsive as possible. I also pretty much started my list over again about 3 years ago. I switched email clients and just started fresh.
3) Can you do personalization (name in subject and body)?
A: Our solo ads are ALREADY personalized. The ad copy will read: Dear [Whatever name or email address they provided]. However – In NO way is the solo ad to sound like it’s coming from MoneyMakingMommy or me. Nor is it to sound like it’s being endorsed by MoneyMakingMommy. For example – you cannot put “A special note for MoneyMakingMommy Subscribers” or “A discount for all the MoneyMakingMommy members…”
Want to place a solo ad to my 14,000+ subscribers – you can and it’s very affordable. Click Here for Advertising Options.
How to Write the Best PPC Ad Copy to Beat Your Competitors – Search Engine Watch