Promoting Your Home-Based Business with Publicity
Have you heard they saying, “Marketing is what you pay for and publicity is what you pray for”? It's the business publicity part that I want to focus on in this post.
It's true, there is a lot of mystery around the idea of getting publicity. But you don't need to cross your fingers that people will suddenly start talking about you and your business, or that you'll magically show up in the newspaper someday. You can actually take simple steps to start building a buzz about your business, all on your own.
But first of all, what's the big deal about publicity?
Here's the thing… When people see an ad for your business, they know it's a paid ad and that you chose for it to be there and decided what it would say. And even though ads, like solo ads can be awesome… There's a good chance they won't pay as much attention to it because they're not sure they can trust what you're saying about yourself.
When people start talking and writing and blogging about you, just because they want to, that's a whole different story. It means you're doing something interesting that they think is worth talking about it.
When other people start talking about your business because they want to, all of a sudden everyone else starts to pay attention. How exciting is that!
So, now that you know why publicity is so important, you're probably wondering how you can get free publicity for your home business. How to make money from home just got a tad bit easier now that we're talking about promoting your home business.
One way is to do something that other people, especially those that you want to buy your product or service, will find interesting and helpful. You could hold a free workshop or give a free teleseminar. Just be sure that it's somehow related to your business. Then write a press release about what you're doing, and how it will help people. Send it to your local paper. They might give you a call for an interview, or publish the details of your event so others can learn about it too. Either way, your name and your business could be in your local newspaper.
If you're planning a free event, see if your community publishes listings of free community events. This could be another way to get your business in a local paper, or even on a television or radio station.
One way of getting publicity that many people don't think of is by announcing your free event in your email signature. How many people do you email each day? That's an easy way to let them know about what you're up to. If they think your event can help someone they know, they'll help you spread the word by telling everyone they email or talk to throughout the day too!
All of a sudden, you can have people all over the place talking about how your business is helping them solve their problems and do things better. You don't have to pay for it, but you don't have to just wait for it to happen either.
Using Social Media to Get Business Publicity
And then there is social media for home business publicity. Back when I got started on my blog, social media was *not* a thing. Well — maybe MySpace eventually came on the scene, but honestly… there was nothing even remotely like there is today.
Using Facebook to Get Business Publicity
I've been using Facebook for years – both personally and for my blog. With over 5,000 likes for MoneyMakingMommy.com, I've experience a little bit of a traffic boost. Not a lot. A trickle more like. I have read about several women with coupon sites that have conquered Facebook overwhelmingly and are cashing in. And not just coupon sites… recipe sites, parenting and more. I'm learning more and more that sometimes you can't just “post and hope”. You really do need to figure out your audience and have a business publicity plan.
There are great guides out there. And I've had a few recommended to me.
– Visual Step-by-step Guide: How To Create Successful Advertising Campaigns On Facebook Plus How To Build Facebook Pages, Groups, Places and Custom Landing Pages.
– Everything You Need To Get Up And Running Using Facebook Advertising In Under 1 Hour!
At least by having a guide, if you do spend money on Facebook ads, you'll be following a plan and not just throwing money out there hoping something works. Facebook is typically an older audience. But that can be a good thing. Older folks tend to have jobs and disposable income. Keep that in mind.
Using Instagram to Get Business Publicity
Instagram is a monster and getting bigger and bigger. I have tried to tackle this beast — but it's hard because my business isn't a “super visual” one. To me – Instagram is more of a behind the scenes look into my life outlet. Though I have tried to promote my actual posts there as well. I haven't had a ton of success. But I haven't given up either because the potential for free business publicity is there if you can successfully tap into it. The following guides are ones that I am currently considering to help me figure out how to grow my Instagram audience and tame this booger!
Instagram is a younger audience. I see more about clothes, food and fitness on Instagram than anything else. But just like Facebook quotes and cute animal pics do well too.
– Shows you how to grow your followers and monetize your Instagram account. Snag their free report to garner some insight.
Free Business Publicity is Best…. but…
Just in case free business publicity doesn't come your way, or at least any time soon — that's no reason to not keep working on your business in ways that might generate that publicity. Even old school press releases still work in this day and age. Local news programs are always looking for local, warm and fuzzy stories. So don't hesitate to send them something about your business and how it can help others.