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Terre Haute Tribune Star BizTech Article
Dot-com helps working moms
By Lori Henson/Tribune-Star
October 22, 2002
A Terre Haute native is making her mark on the Web. Kelly
Land, formerly Kelly Allenbaugh, operates
MoneyMakingMommy.com from her North Carolina home.
The site began in 1999, but since June, the traffic on the
site has jumped 112 percent, said Land. The site gets more
than 40,000 unique visitors per month. Its companion e-mail
newsletter now goes to 6,400 subscribers, up 25 percent in
three months.
(UPDATE 2009: Site now gets 140,000 unique visitors, 1.1
million page views and has over 40,000 subscribers)
Land, in addition to raising a family and running the Web
site, is writing a book about marketing to moms. Land made
her mark on Terre Haute on-air at WMGI and WZZQ/WBOW before
she left in 1995. She also was assistant director for the
Wabash Valley March of Dimes.
The site is geared toward mothers who, like her, want to
raise their children themselves, but whose family budgets
don't allow them to stay at home without working. The site's
mission is to offer women encouragement, home business
ideas, industry information and legitimate, scam-free
work-at-home and telecommuting jobs -- all of which Land
researches herself.
Advertising keeps the site and newsletter free for
Web-surfing moms -- and dads.
For more information, click on www.MoneyMakingMommy.com.
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