HOME VIDEO BUSINESS
 Starting your own home video business.
Home Video Business
Author Unknown
© 2006-2008, All rights reserved.
This is a fabulously profitable business that's still infancy. And for sure, if
you want a business that takes no special training, expensive office set-up or
large investment--yet is capable of showing almost immediate profits--this is
it! Now is the ideal time to get started with your own Video Taping Service.
Purchasing and learning how to operate, as well as maintain the necessary
equipment, and the operating procedures have been so simplified that almost
anyone with the ability to read, can study a video instruction manual for a
couple of hours and immediately produce professional quality, highly marketable
video tapes. Without a doubt, video tape technology has replace Super 8 home
movies as the most-desired memory-saving system.
One and two-person video taping services around the country are reporting gross
earnings of $50,000 to $100,000 per year. One operation we looked into, reported
an income figure of $80,000 during the preceding 12-month period. They were
accepting taping jobs from all quarters and keeping 4-hired teams busy.
Marketing imagination, organization, and attention to detail are the keys to
success in operating this business. Ideas and request for a new things or events
to tape and preserve for later playback/viewing, are coming in faster than one
can list. Then, there are so many things to remember and minor details to take
care of, that the only way to operate successfully is with a series of
checklists....for the person selling the service as well as the man or woman on
the recording camera. But don't let mentioning of details to remember, scare you
off. On the contrary, you'll find video equipment easy and inexpensive to
practice on, especially when compared to attaining a comparable degree of
expertise with film. You can use the same tape over and over again, and this is
definitely a business where the phrase "practice leads to perfection," applies
without qualifications or reservations.
To start a video taping service, You'll need a video "porta-pack" recorder, and
at least a half dozen tapes. Check around in your area. Start by "reading up" on
all the available equipment used for video taping. A trip to your public library
and few hours browsing through the periodicals on video equipment should give
you added interest and a basic indoctrination. Next, check out the suppliers
listed in the yellow pages of your telephone directory. A few phone calls to
those places listed, plus a few in-person visits, should supply you with enough
catalogs and "idea material" to keep you plenty busy for a week or more. These
elementary learning steps are necessary as the foundation of your business.
You should be able to buy a good quality video porta-pak recorder for about
$850, with blank tapes for $20 or less. When you buy, always dicker with the
dealer--explaining to him that you're in the process of establishing a video
taping service, and if he will include a supply of tapes with the recorder, or
at least give you an especially good price on them, you'll probably buy all your
tapes from him. It may not be your regular way of buying things, but when you're
starting a business, every dollar counts, so always shop around for the best
prices.
Once you have your video recorder, take it home and start practicing with it.
Think of yourself as being on a job for a homeowner or an insurance company,
taking a photographic inventory of the house and/or the occupant's possessions.
Practice by making a tape record of your own household furnishings. Make a tape,
then play it back and critique your work. Then do it again, and again, until you
have a tape you can use in sales presentations to homeowners and insurance
companies. Video tape recordings of this kind are becoming extremely popular
with homeowners and insurance companies alike.
Then, look through your weekend newspaper and make a note of the girls
announcing wedding dates. Open your telephone directory and call these girls on
the phone. Ask them if they'd mind if you came to their wedding and make a video
tape of it, without any obligation to them of course.
So you go to the wedding, introduce yourself and practice making a video tape of
the wedding ceremony. Take the tape home and critique it. Keep this up until you
have a tape you're reasonably proud of, and then call the bride. Ask to come
over and let her see the tape. Explain to her that you're just getting started
in the business, and you simply want her comments and suggestions. Chances are,
when she sees the tape, she'll want to buy it.
While you're in this learning phase of your new business, visit an apartment
building and arrange with the manager to make a video tape of her showing the
apartment to you as a potential renter. Contact, a couple of property management
and real estate firms, and do the same thing with condominiums and houses for
sale. You might want to listen in on the police radio frequency, and make tapes
of auto accidents, particularly those involving injuries. Another idea might be
the taping of golfers practicing at the local driving ranges. Other ideas
include any kind of sports practice session, birthday parties, special
anniversaries, baptisms, bar mitzvah's, publicity stories, sales presentations,
and "fireside chats" by company presidents or general managers.
Success with a business of this kind does not require an office set-up or any
special education or training. You can start it on a part-time basis from your
home, and parlay it into a full-time, very high profit profession. The prestige
this business will afford you is similar to that of a doctor. Starting with a
young couple's wedding, if you follow up on each sale properly, you'll probably
end up making tapes for the birthdays of each of their children, school
graduations, anniversaries, more birthdays, family histories, last wills &
testaments, and into a whole new cycle with each generation. You will need
imagination, an affinity for people and selling. Imagination is important
because in many instances, you'll have to suggest an idea for your taping
services. Although just about everybody would like to have a taped record of
some event or part of their life to pass along to future generations of their
family, most will not be able to decide what to tape until you suggest something
to them. You'll also find that almost no one is aware of even half your
capabilities until you make suggestions.
Taking pictures of people requires an ability to get along well with people--get
them to relax, and immediately feel comfortable in your presence. You've got to
be persuasive while exercising a great deal of tact and diplomacy. Make friends
easily and quickly. Be aware of, and understanding of wants, desires and
ambitions. Actually, selling and getting along with people, are almost
synonymous. Life is and on-going program of selling yourself to achieve your own
wants and ambitions. Read a few good books on the art of selling, such as: HOW
TO SELL YOURSELF by Steve Girard; and HOW TO SELL ANYTHING TO ANYBODY by Tom
Hopkins. remember, selling is really just a matter of recognizing someone's
needs and then satisfying those needs with a product or service.
Your customer will automatically accept it as fact, that you have the
professional knowledge and equipment to fulfill their needs. All you have to do
is reassure them, listen to their reasons for these needs, and in closing the
sale, become a good friend to them. And that's it-- the plan can enable you to
get started with your own Video Taping Service. By following our suggestions,
and with a bit of energy as well as persistence, you should be able to begin
with very little start-up investment and quickly begin to realize the fruits of
your own profitable business. If you have any questions, or run into special
problems feel free to call me or drop me a line. Having laid it all out for you,
the rest is up to you---Your future is in your own hands...
Copyright 2006-2008. All rights reserved. Any reproduction of this article in whole
or in part without written or verbal permission is strictly prohibited.
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