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MoneyMakingMommy's Kelly Land Interviewed by ABC Affiliate WLOS in Asheville, NC:

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SOLO ADS

Solo Ads in Ezines Are Affordable Marketing Options

Solo Ads
By Kelly Land, � 2005 - 2010, All rights reserved.

Solo ads and ezine advertising are alive and well in the internet marketing arena.

I can remember back in 2000, when many critics said the day of ezine advertising is over (just as banner advertising was supposed to be non-existent today as well!)

I've used solo ads for YEARS to promote and market my own websites, newsletters and affiliate programs. Having 40,000 subscribers to my own newsletter, and offering solo ads - I can also tell you -- I am typically sold out 4-6 weeks in advance.

Solo ad advertisers love the results and the exclusive exposure. Getting that time in the spotlight allows an advertiser to either be brief or complex in sharing their service or product. Solo ads also all for targeting your demographic. My readers are 90% women and 77% parents. And almost 92% of my visitors are looking for work at home opportunities. So, if an advertiser is trying to reach women, typically parents that are looking for work at home - then voila, they have a captivated audience of 40,000 all to themselves.

Solo ads over so much flexibility. Some allow images as well. However, in my experience, the more complex your solo ads are - the more chance you have of getting caught! By caught I mean spam filters. Though spam filters are a blessing for all of us, they tend to eat whatever they want.

Keeping your solo ads simple has always worked best for me. And keeping your content fairly short will evoke more interest from your audience, and make them click. If you send a solo ad the size of the book with a link - your book probably won't get read, and your link will certainly go unclicked!

There are many ezines out there these days -- dare I say millions. Find ones that target your market, and inquire about solo ads or newsletter advertising (the next best thing!)

Most solo ads I've ran in the past have been affordable. My solo ads here at MoneyMakingMommy.com for example run only $50.00 for 40,000 opt-in subscribers. I also ONLY run one (1) solo ad on per day - and typically NOT every day of the week. This is important in my opinion for two reasons:

1. As a newsletter subscriber, I understand receiving ads is part of the deal. Especially with a free newsletter, because it's how the newsletter stays free to it's subscribers. But I certainly do NOT want to receive ad after ad several times each day.

2. As an advertiser - you do not want to run solo ads on lists where people are bombarded daily. This will make them delete happy and your solo ads may never get read! YIKES! Can you hear your marketing dollars going down the toilet.

Be sure to ask questions before advertising if you have them. This keeps the communication lines open between you and the company your advertising with. If you get good results and ROI (return on investment), your good relationship will make it easier for the next solo ad you run.

FAQ on MoneyMakingMommy Solo Ads

1) How often our solo ads sent out?
A: As stated above - typically one per day M-F (some on Sat. and Sun. - but not usually)

2) Is your list growing? How many subscribers are coming on each month?
A. We average about 350-400 new subs a week. We can lose anywhere from 20-50 per week as well.

3) Can you provide some references?
A. Email me personally for those. I don't want advertiser's email addresses and names on the internet for anyone to read and harass. But yes...we have many references and advertisers that come back again and again because they are so pleased.

4) Can you do personalization (name in subject and body)?
Our solo ads are ALREADY personalized. The ad copy will read: Dear [Whatever name or email address they provided]. In NO way is the solo ad to sound like it's coming from MoneyMakingMommy or me. Nor is it to sound like it's being endorsed by MoneyMakingMommy. For example - you cannot put "A special not for MoneyMakingMommy Subscribers" or "A discount for all the MoneyMakingMommy members..."

5) Do you allow HTML
Our solos are sent in text and html and are delivered to the recipient in the format they've requested or have set up.

6) Do you have an archive section? If not, could you send me some past issues?
We do not have an archive of solo ads. You can see a past issue of the newsletter if you like.
Newsletter Sample

7) What's the waiting list like for top ad? solo ads?
The waiting list for a solo ad is about 8-10 weeks. They've gotten incredibly popular with many advertisers buying several spots a month and many months in advance. We do offer express solo ads that are sent out in 7-10 days.

The newsletter ads are about 2-3 weeks out - but can be up to 6 weeks.

ADDITIONAL INFORMATION

Solo Ads - Advertising here at MoneyMakingMommy.com

Newsletter Ads and Other Options - Check out all the advertising options we offer here at MoneyMakingMommy.com

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