 SEARCH ENGINE OPTIMIZATION HELP
Search Engine Optimization Help for Webmasters
Search Engine Optimization Help
By Kelly Land, © 2006-2010, All rights reserved.
Back in 1992 when I first went "online", it was quite different than the massive
amounts of content that are now available. AOL even looked paltry back then! Now
there are more search engines, more websites, more content! More competition for
sure!
Since then, it seems everyone has a website! From the 5 year old to the retiree,
from the homeschooling mom to the real state company owner - they all have a
website.
Of course - having a website is fabulous! I highly recommend everyone get their
feet wet. It's creative, relatively easy and just plain ole fun.
BUT.... if you're creating a website with the intention of selling something or
drawing in traffic, then be ready. There is more than just building the website.
Even if you plunk down $1000's to have a slick, beautiful, well oiled website
designed -- if people can't find it int he search engines.....forget it.
Marketing your business offline is always important, but to cash in on free,
always flowing traffic from the search engines, you will need to put in more
effort.
SEO has gotten harder. There are also those that choose to use....what is called
"black hat" SEO techniques. I do not recommend that. Eventually it seems they
all get caught - and then they are banned. Not a good thing.
Google alone has 100's of variables that come into play when ranking a website.
No one - I suppose other than Google knows what all of those variables are.
What is best when approaching search engine optimization? Content.
If you've heard this before... then take this as a reminder. You cannot offer
something worthwhile if you don't have anything worthwhile. When people come to
your site, will they stay or will they click that back button and look for
something else. Have you put thought into what you're trying to convey or what
you're trying to promote? Is it helpful or useful?
Too many times people get hung up on the aesthetics on their website. They add
music and images that aren't optimized and lots of frou-frou junk that just
mucks it up and makes it take for ever to load.
Think about who your audience is. What terms would they use to find your
website. Make a list of those keywords and phrases and gear your site -- page by
page to each of those keywords.Make your site easy to navigate and get
around. Do not put tacky animated images all over the place that do nothing more
than "fill space". It may look cute to you - but the person seeking info or
products on what you have to offer isn't even going to notice them or worse yet,
find them annoying!
There are many forums on the net that are geared totally toward search engine
optimization help. Be warned - they can delve pretty deep and can be over the
head of a beginner. Try to take it all with a grain of salt.
(We offer a board just for moms and small businesses wanting to discuss SEO and
search engines - SEO Boards)
There are also several search engine optimization software products available if
you want a more "automated" approach. The only one I've used before in the past
is
SEO Elite. Read more about the different types of
search
engine optimization software available.
I've known some that have loved SEO so much they decided to take classes and
become certified. Because the search engine algorithms change constantly, I'm
not sure how they go about taking that into consideration. BUT - there are basic
steps to search engine optimization that I believe will always stick. Grasping
these basics can go a long way to building your SEO foundation. Read more about
Search Engine Optimization Certification.
To me...
The bare bones basics to SEO:
1. Find niche keywords. Use keyword tools and do searches to find out what
people are actually using to find similar content to yours. Try to avoid the
BIG, most used keywords. Go deep, find a niche.
2. Great Meta tags. Don't keyword stuff.
3. Fabulous content! Add more content daily if you can!
SEO is an ongoing, slow going process. Don't expect changes over night. Just
stick with it and record where your pages rank and how their ranking is
changing. Find similar sites to trade links with. (Make sure these are
reputable, high quality sites).
I've been on the net for 13 years and I am still learning.
Check out the SEO Section on our Message Boards -
SEO Chat
SEO
Software
SEO Certification
Building a Website
Being a Webmaster
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